Like every communication medium, graphic arts has felt the effects of change over the last ten years. Direct Market Designs equips our clients with a range of new possibilities.

Creative and Innovative business communications are employing full customization and personalization of their consumer databases. The automation of the "data-processing" step is the key.

VDP (Variable Data PRINT)

• Customize, personalize, and add more value to every page.
• Transactional documents (statements, notifications, bills, invoices) and marketing communications are rapidly merging. Statements are read very carefully by consumers. You can Customize offers based on their spending history, demographics, culture, language, etc. Imagine the response levels reached.
• At DMD, we'll help you blend marketing and transactional communications into communications that strengthen the ties between you and your customers.
• Data-driven, individually-targeted approach-referred to by many industry observers as "transpromotional".
• Our team of software engineers will develop a customized program that can capture and prepare large volumes of complex customer data, then use it to produce direct mail pieces, customer statements, marketing collateral etc. we can produce any range of 1-to-1 marketing materials.
• By marrying our state of the art digital imaging, data management skills and expertise graphics management we'll help you transform customer data into customer-specific charts/communications. Furthermore, by automating the process via secure, access controlled, web portals, DMD will bring costs down and productivity up.

W2P (Web 2 Print)

• Use the Web to streamline document ordering, production and fulfillment via DMD's intuitive web platforms.
• DMD provides Web-to-Print solutions for on-line purchasing and order management. Shorten response time and improve productivity with an automated, corporate-approved, data-secure workflow.
• DMD will develop a customized, permission based, web portal with corporate (data, legal, channel, brand, marketing) approved documents / templates that can be customized, ordered, and distributed with just a few mouse clicks.
• If you have a distributed work-force, sales-force, distributors, resellers or other channel partners Web-to-Print solutions from DMD help you centralize the control of branding and messaging while giving channel partners the ability to create, customize and order marketing & corporate communication documents.
• Web-to-print solutions from DMD can help you:

• Eliminate inventory
• Eliminate obsolescence of documents
• Improve order accuracy
• Eliminate Brand Dilution
• Integrate Legacy Systems
• Manage Digital Assets
• Reduce or eliminate administration
• Systematically track orders online
• Create robust commerce rules and spend capture

According to a recent DMA study, one out of three direct mail recipients prefers to respond online. Direct Market Designs can help you reach those consumers by incorporating web services into your marketing communication campaigns.

     - Ex: www.JohnDoe-should.drive-in-true-luxury.com (Mercedes)
     - Or: www.JaneDoe-Did-You-Ever.DreamofCartierJewels.com (Cartier)
     - Or: www. Darwin.SpendMoreTimeWithYourKids.com (ToysRUs)
 

• Creative and Interactive Channel for your customer data
• Create and manage a personalized web experience
• Track customer response across channels in real time
• Capture website visitors who respond to direct mail
• Gather behavioral and demographic information from consumers
• Post-promotional analytics -- provides insights and actionable recommendations

• Data is the key. But it takes the right data---applied the right way---to build enduring, profitable customer relationships. That's where our team of data-processing experts makes all the difference.
• The heart of database marketing is in the customization and personalization of communications.
• Database marketing is a method of making incremental increases in retention and sales conducted through other channels, but it is also much more than that. It is a way of making people happy. People like to buy products and services. They like to establish personal relationships with their suppliers. They like to be recognized, thanked and chatted with. They like to receive wanted communications.
• You can do all of this with database marketing using DMD's XMFX solutions; web, email, wireless and direct mail.
• DMD can help in complete program creation & management; creative concepts, data solutions, to final variable publishing on any media.

• Companies today have hundreds, thousands– in some cases millions-- of customers. You may not know who they are. We cannot recognize them and talk to them as the old corner grocers did. Loyalty has disappeared. Customers are loyal until tomorrow’s newspaper, when they see a coupon for something at another store and – whoosh, they are gone.
• By using your database to start a dialog with your customer bases you can re-establish contact, build loyalty, ask and get referrals, increase repeat-sales.
• If you can come up with a strategy that makes customers happy, they will reward you with their loyalty. But what are these strategies?
• Membership cards and membership programs.
• Welcome and thank you communications.
• Satisfaction surveys, followed up by phone calls and letters.
• Beefed up customer service scripts
• Enhanced internal technical support
• Frequent buyer programs which permit customers to build up equity.
• Event driven communications that are meaningful to the customer's lives.
• Databases that keep track of customer’s purchases, preferences, complements and complaints, which are used to carry out loyalty building services and dialogues.
• Integrated marketing programs where the advertising, direct communications, customer service, database marketing and sales programs are all orchestrated together and designed to build loyalty.

Enterprise management solutions for accounting, manufacturing, inventory, procurement, sales, payroll/HR, job costing and fixed assets with e-business and multi-company support.

Point of sale (POS) software and retail management solutions for most general retail categories including electronics, furniture, appliance, gifts, pharmacy front store, music stores and more.

Designed for small to large retailers, single or multi-branch, software is available for nearly every type of retail environment. Functions include inventory control, accounting, order entry, customer his history, warranty tracking, and more.

SURVEYS (Qualitative)

• DMD reliably collects field data from any group of respondents, large or small. Whether you require an opinion poll or specific feedback from a targeted group of consumers, our services convert key data into comprehensive web-based graphs that can be easily analyzed using our cross-tabulation tools.
• Our survey methodology is not medium dependent. It offers participants a number of convenient ways to submit their responses (i.e. web, phone, or mail).
• This multi-medium strategy results in much higher levels of participation since respondents can choose the medium most convenient to them.
• The data collected from each medium is automatically combined into a central database for instant graph-analysis from a password-protected web page.
• The process for setting up a DMD survey is comprised of three phases:
• Develop unbiased questions that are written in the language of the audience and not of the client.
• Implement an optimal data collection strategy using a variety of proven technologies that will ensure equal participation and accessibility.
• Real-Time Reporting; comprehensive web-based graphs that include a set of flexible cross-tabulation tools for in-depth analysis.
• The key elements that define the success of the DMD methodology are the high levels of participation, the speed at which we collect and disseminate our data, and the high reliability of our process to provide the most accurate data achievable.
   

CONSUMER PANELS (Quantitative)

• Due to an increasingly diverse consumer-base, consumer panel research has gained favor among market researchers. Companies looking for accurate and reliable field data can no longer rely on focus group research to guide their marketing strategies.
• We develop and build segmented consumer panels of any size for our clients. If it's 50 or 500 targeted consumers, our team of experts can deliver three-time verified panel members who are willing and able to participate in your quantitative study.
• When required, we also qualify consumer panels who may be interested in participating in a focus group for a qualitative study.

A content management system (CMS) is a system used to manage the content of a Web site. Content management systems are deployed primarily for interactive use by a potentially large number of contributors.

The content managed includes computer files, image media, audio files, electronic documents and web content. The idea behind a CMS is to make these files available inter-office, as well as over the web. A Content Management System would most often be used as an archive as well. Many companies use a CMS to store files in a non-proprietary form. Companies use a CMS to share files with ease, as most systems use server-based software, even further broadening file availability. Many Content Management Systems include a feature for Web Content, and some have a feature for a "workflow process".

"Work flow" is the idea of moving an electronic document along for either approval, or for adding content. Some Content Management Systems will easily facilitate this process with email notification, and automated routing. This is ideally a collaborative creation of documents. A CMS facilitates the organization, control, and publication of a large body of documents and other content, such as images and multimedia resources.

E-Mail marketing has become a fact of modern life, with millions of people now shopping regularly from the convenience of their computers. Shopping online saves time and money. As online security has improved, consumers are more willing to give out their credit card numbers.

Business Intelligence refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information and also sometimes to the information itself. The purpose of business intelligence is to support better business decision making.